Behind the HYPE: How USM's Haller System Made an Icon Out of Storage Options

A so-called “work of utilized artwork”, USM‘s Haller system has turn into the must-have storage answer in non-public properties and public areas the world over.

Regardless of the unique design relationship again to the Nineteen Sixties, its modernist proportions and minimalist particulars have ensured that it feels as related in the present day because it did again then. The truth is, the modular furnishings system has arguably by no means been as standard as it’s proper now – due to a sequence of well-placed collaborations which have afforded the model the cult-following it has in the present day.

Within the newest episode of Behind the HYPE, we discover how a family-run furnishings firm from Switzerland made a many years outdated design turn into a globally acknowledged drive of innovation.

The USM Haller system was devised by Swiss architect Fritz Haller again in 1963, who collaborated with the corporate to create a flexible and adaptable furnishings system. In response, his design was made up of metal tubes and panels that may be assembled in varied configurations, permitting customers to customise their furnishings in keeping with their limitless wants and preferences. Arguably probably the most revolutionary and recognisable facet of Haller’s design, although, was the connecting balls that maintain collectively the body. Actually any piece of the body can hyperlink with the connecting ball, and in the present day, even items from the 60s can use not too long ago manufactured elements.

“With USM, you get to be the designer,” says Jon Thorson, the Managing Director of USM Modular Furnishings in North America. “You’re fully within the driver seat and you may create one thing fully authentic and distinctive to your wants.”

Flash ahead to current day, and the hype round USM Haller continues to develop – partially in due to collaborations spanning artwork, avenue and skate industries which have helped the model faucet a brand new era of design fans. From Supreme’s Credenza full with brand emblazoned throughout the decrease doorways, to Ghetto Gastro’s kitchen cart – the off-piste items showcase USM’s capability to carry out on the intersection, whereas additionally displaying a decades-old blueprint that holds collectively the model’s DNA. “All the collaborations that we’ve got accomplished have been extraordinarily natural, and so they get us out of the “house” class,” Thorson provides.

For a more in-depth have a look at the USM Haller system, try the video above, and for extra deep-dives into cult-classic objects – discover the remainder of our Behind the HYPE sequence.

Originally posted 2023-05-19 16:39:24.