For Suntory Whisky‘s centennial celebrations, filmmaker Sofia Coppola crafts a particular tribute video wanting again on the model’s storied historical past. Coppola was notably the director of the Oscar-winning movie Misplaced in Translation, during which Invoice Murray‘s character Bob Harris was requested to promote Suntory’s Hibiki 17 whisky within the now iconic “Suntory Time!” scene.
With the 1968 observe “Crimson and Clover” by Tommy James & The Shondells enjoying within the background, Coppola’s new “Suntory Time” advert begins within the current with Keanu Reeves and Kunichi Nomura seen having a glass of whisky along with associates. The video then snaps to collages of varied Suntory references and campaigns from the previous together with a shot of Murray in Misplaced in Translation, an advert that includes Francis Ford Coppola alongside Akira Kurosawa, and a marketing campaign starring a younger Keanu Reeves. Closing the A hundredth-anniversary industrial is a clip that includes American singer Sammy Davis Jr., who was enlisted for a Cannes Lions Grand Prix advert in 1974.
“The Suntory Whisky Anniversary Tribute tells the outstanding story of the model’s heritage and whisky-making legacy over the past 100 years, depicting the that means of “Suntory Time” by way of the eyes of its creator,” writes Suntory within the description. “Greater than an iconic line in an excellent movie, “Suntory Time” continues to evolve and achieve recognition in Japanese whisky tradition. Twenty years after the discharge of Misplaced in Translation, it’s nonetheless embraced and echoed throughout the globe in reference to our world-renowned spirits. It began with a glass of Hibiki, however at present there’s a “Suntory Time” for each particular person, each event, and each pal we meet alongside the best way.”
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In different information, that is the world’s costliest ice cream.