As a watchmaking Maison of just about two centuries, the experience and ability in craftsmanship runs deep in Jaeger-LeCoultre’s heritage. From the watch calibres it has created, not just for its personal timepieces but in addition for a lot of different prestigious manufacturers up to now, the Maison’s revered legacy has lent to it being extensively heralded because the “Watchmaker of Watchmakers.”
Jaeger-LeCoultre faucets into this unofficial title to ship a brand new manifesto that underscores its foundational ideas. The messaging pays homage to the creativity of its craftsmen together with designers, engineers and assemblers, while drawing parallels between their ability and the expertise of worldwide famend creatives on the prime of their recreation.
Envisioning the manifesto within the modern artwork scene, the watchmaker debuts a brand new marketing campaign that includes world model ambassadors Lenny Kravitz and Anya Taylor-Pleasure. Collectively they present how they repeatedly hone their craft in each music and movie, echoing Jaeger-LeCoultre’s dedication to excellence constructed on apply.
Jaeger-Lecoultre
Jaeger-Lecoultre
Jaeger-Lecoultre
Jaeger-Lecoultre
Reflecting on the marketing campaign, by which he wears the art-deco model Reverso Tribute Duoface Tourbillon in Pink Gold, Kravitz says, “In my artistic course of I wish to be as distant from making acutely aware choices as I can. I would like it to movement. So more often than not I’m dreaming my music, my creations. They arrive, I decide them up after which I work on them, however they’re fairly pure. This wouldn’t be potential with out the years of studying and apply earlier than I ever grew to become skilled – and the educational that I nonetheless do, every single day.”
In the meantime Anya Taylor-Pleasure – who opts for the bracelet-like Reverso Duetto Small – talks of the message behind the manifesto. She shares, “It’s about focus. When you realize what you wish to do in life, when you’ve gotten a ardour, you don’t give in to distractions. The way in which I really feel about my artwork – actually, I breathe it. It’s this focus that has enabled me to continue to learn joyfully.”
Watch the complete “Watchmaker of Watchmakers” marketing campaign video within the gallery above. To seek out out extra about Jaeger-LeCoultre, head to its web site now.