PUMA Faucets Rising UK Model Second Greatest to Rejoice 50 Years of the Clyde Sneaker

London-based clothes model Second Greatest has collaborated with PUMA to current a brand-new model of the PUMA Clyde sneaker in celebration of the silhouette’s fiftieth anniversary.

Based in 2017, Second Greatest creates clothes that represents each the sunshine and darkish sides of life. Mixing lower and stitch fabrications with graphic-heavy prints and hand-dyed designs, the imprint’s title got here from the concept of by no means being completed, and that reaching a false thought of perfection leaves nowhere else to go.

With this in thoughts, Second Greatest’s new collaboration with PUMA reinterprets the Clyde sneaker with a rigorous and experimental strategy, mixing daring hues of purple and black alongside uncovered stitching in white. As a complete, the shoe’s form stays true to its roots with a full suede higher, whereas the standard gold-foiled and debossed PUMA branding on the lateral sides and tongue has been changed with white and rugged Second Greatest motifs.

Together with the sneaker launch, Second Greatest has additionally introduced a brand new video that opens with a puma’s cry, whereas a wanderer breaks down — after having its hand bitten off — and is born once more as the brand new PUMA Clyde shoe. The video goals to focus on each manufacturers through the use of completely different senses and is meant to recommend how the outdated informs the brand new.

You possibly can take a more in-depth have a look at the brand new Second Greatest x PUMA Clyde collaboration above and it will likely be accessible to buy through a 3 day pop-up occasion at Walkers Courtroom, Soho, London, from Could 26.

In different footwear information, take a look at the brand new Nike Air Max 90 Futura.